Assume you work for a German company called CheckU that provides digital identification and authentication methods to know who you are communicating with in all types of e-transactions (including signing docs) by using ID verifications, Video Calls, Digital Identities, Biometrics, etc.

Your goal now is to bring your products to the US. With shared car services continuing to grow, the Mobility industry could be the perfect starting point to enter the US market by offering your ID verification services.

The development of any business has risks, and problems always arise. What are the critical risks, problems, and assumptions, their consequences, and how would you overcome relating to the mobility industry that could occur while reaching the US market?(Please be as specific as possible and be sure to discuss assumptions concerning sales projections, technology, competitors, and so forth.Provide sources used to justify your answer if applicable)