Assume you work for an Italian company called CheckU that provides digital identification and authentication methods to know who you are communicating with in all types of e-transactions (including signing docs) by using Video Calls, Digital Identities, Biometrics, etc. Your key product in Italy is Video Identification Calls because it complies with AML (Anti Money Laundering) that banks require. Your strongest industry in Italy is Banking and Financial.

Your goal now is to bring your products to the US and target not only the Banking industry but Education and Training, Health Care and Pharmaceuticals, and Telecommunications.

What would be a viable SWOT Analysis for the market entry of your products to the US?