Assume you work for an Italian company called CheckU that provides digital identification and authentication methods to know who you are communicating with in all types of e-transactions (including signing docs) by using Video Calls, Digital Identities, Biometrics, etc. Your key product in Italy is Video Identification Calls because it complies with AML (Anti Money Laundering) that banks require. Your strongest industry in Italy is Banking and Financial.

Your goal now is to bring your products to the US and target not only the Banking industry but Education and Training, Health Care and Pharmaceuticals, and Telecommunications.

Which marketing plan would be the most viable to enter the US, including how you would plan to reach out to companies in B2B negotiations to make them use your products (Please be as specific as possible about how you plan to make these industries interested in your products.)