Question
Assume you work in marketing for Dr. Pepper, and you are looking to expand the brand internationally. You narrow the international target market to three
Assume you work in marketing for Dr. Pepper, and you are looking to expand the brand internationally. You narrow the international target market to three choices: Mexico, Australia, and India. Using the global environmental factors discussed in Chapter 3- currency fluctuations, income distribution, cultural fit, and technology-rank the countries based on which would provide the best opportunity for Dr. Pepper's expansion. Explain your ranking for each country. Provide your recommendations to Dr. Pepper's management team about how to succeed in the country you recommend.
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