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Assuming a honey energy drink (BuzzMe) A. The positioning strategy (e.g., what is your positioning strategy for the brand (by attributes and benefits, by use
Assuming a honey energy drink (BuzzMe)
A. The positioning strategy (e.g., what is your positioning strategy for the brand (by attributes and benefits, by use and application, etc.)? Why is this strategy selected? How is it compared to competitors' positioning strategies liked monster and red bulls)
B. The advertising slogan (e.g., develop a few optional advertising slogans and discuss what the most suitable slogan is)
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