Assuming a post-covid world... Due to the success of the WFH campaign, Hawaii Visitors & Convention Bureau wants to expand the campaign to other major cities across North America and around the world however, the #ProudWorkAholic culture only exists in New York City. It is up to you to figure out how to make this campaign come to life for another major city. For example, how would this campaign work in a sleepy government town like Ottawa?

How should we expand this campaign?

Location 

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Target audience:

Who would you recommend that your brand target?

Include demographics, psychographics, geographics, and behaviours
Bring them to life with your description - provide nuanced details.

Why do you think this is the best target to go after? Why are you recommending this target?