Assuming Jeff buys the business in 1998, write a Business Plan for him which will guide him to take the business forward in the next 3 years. Use the Business Plan Content Details as a guide to write your Business Plan which should: 

• Be professionally written and formatted.
• · Would you rationalize Smitty’s product range? Why or why not?
• · Make a detailed table for sales as projected for the next 3 years.
• · Marketing Plan
• · Describe current operations of Smitty’s. Do you agree on improvements?
• · What will constitute the Management Team? Any other persons to be hired?
• · Include legal considerations in the Plan (among owners, what happens to Once a Tree, shifting of operations outside of Shedden and so on).
• · Projected or Pro Forma Income Statement for the next 3 years.
• · Is $100,000 a fair price? Why or why not?
• · Once a Tree is part of the deal. What can Jeff do about it in the future?
• · Jeff has calculated that it will take $30,000 to improve quality, design and operations. Should he spend this additional money? When?
• · Should Jeff finance his buy-out through a loan or equity?
• · Calculate:
• o Return on investment
• o Return on equity
• o Payback period (no. of years it will take for Jeff to get his investment back).
• o Internal Rate of Return (additional marks).