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Assuming Taht a firm canny satsfy all the needs of all potential customers,what factors should a marketing manager consider before selecting a target market?
Assuming Taht a firm canny satsfy all the needs of all potential customers,what factors should a marketing manager consider before selecting a target market?
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1 Market size and growth potential The marketing manager should assess the size of the potential mar...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
