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Assuming that each student receives research funding from the company to conduct secondary and primary research. Each student will upload a Word file. Length: 3
Assuming that each student receives research funding from the company to conduct secondary and primary research. Each student will upload a Word file. Length: 3 pages, plus references, tables, charts, graphs, pictures, maps, etc. Use single-spaced, Times New Roman 12 points Format: [* most important] Cover Letter Executive Summary 1. Introduction 2. Background 3. Business Opportunities* 4. Research Objectives* 5. Methodology (data collection methods: secondary, primary, quantitative, qualitative, sampling; data analysis techniques) 6. Data Analysis 7. Data Interpretation 8. Business Implications* 9. Conclusion References (at least 10 sources) . At least 7 reputable Internet sources from at least 4 different organizations . Maximum 2 business journal articles from 2 different journals . One printed book (such as research textbooks) Please note: When paraphrasing, please do not change key words. For example, do not change "interior design" to "inside framework", because it changes the meaning of the words, and it affects your marks for content and writing effectiveness. If using word-for-word a whole sentence or a whole paragraph from a source, please use quotation ("") rather than paraphrasing Write the Executive Summary last, but put it first (1/2 - 2/3 of a page). Each paragraph should have only one major point. The first sentence is the summary of the paragraph. The length of a paragraph should be about 1/3 - 1/2 of a page. Each source listed in References needs at least one in-text citation. It is fine to have a little less or more than 3 pages. Useful Hints The abstract is a summary of the whole paper, i.e., one can just read the abstract to know the main content of your paper. The title is a summary of the abstract, i.e., one can look at the title to know the main issues you discuss in the paper. The first sentence of a paragraph is often the summary of the paragraph. Each paragraph should have only one main point, and should be about 1/3 to 1/2 of a page in length. Do not change key words or terminologies, which can happen when students use online translation
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