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Assuming that the basic product a young family shopping at home furnishing stores is 'stylish but affordable furniture', use the material covered in class to
- Assuming that the basic product a young family shopping at home furnishing stores is 'stylish but affordable furniture', use the material covered in class to explain which strategy (or strategies) suggested by Porter does Ikea use to build competitive advantage?
- How does Ikea exceed the expectations of this target segment? explain with a 'customer value hierarchy' diagram.
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
