Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.

Specifically what would change in terms of how we distribution, yield and price our hotel rooms? What will be the likely effect of these changes on our cost structure, our channel mix, and our occupancy and average rate? And can you estimate the effect of these changes on our overall performance and profitability, as at the end of the day this will probably be the deciding factor on whether we should do it or not? .

Your answer should take the form of a three page report addressed to Greg Sayer the owner, explaining the likely implications of implementing your proposed strategy and clearly assessing their effect on daily operations and performance. Review criteria less

You will be assessed by your peers based on 4 criteria.

1. Understanding: How well you demonstrate that you have an understanding of the implications of the recommendation(s) made. 2. Evidence: How well you support your arguments with quantitative evidence from both the briefings and documents provided and from your own analyses.

3. Explanation: The clarity with which you