Question
Assuming that the Red Bull drink line has a dominant major share in the energy drink market and that market is expected to continue growing,
Assuming that the Red Bull drink line has a dominant major share in the energy drink market and that market is expected to continue growing, which category does this represent in the BCG growth-share matrix?
a
Dog
b
Question mark
c
Cash cow
d
Star
e
Growth
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
