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Assuming that we can change a person's attitude about a brand by 1 ) changing whether they think an important attribute of the brand is
Assuming that we can change a person's attitude about a brand by changing whether they think an important attribute of the brand is bad or good, changing the weight given to an attribute or consideration about the brand, or making a new consideration or attribute about the brand available is part which model?
Elaboration Likelihood Model
Online Model
Learning Model
MemoryBased Model
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