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Assuming that you are currently working in Hong Kong Metropolitan University, you are asked to analyze the university s specific environment and the general environment.

Assuming that you are currently working in Hong Kong Metropolitan University, you are
asked to analyze the universitys specific environment and the general environment.
Required:
(a) Explain any three main forces in the specific environment (e.g. customers) that are
affecting the university. (10 marks)
(b) Explain any three main forces in the general environment (e.g. economic) that are affecting
the university.

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