Question
Assuming that you are the owner/ in-charge of the marketing plan of Jollibee Foods Corporation, explain thoroughly its marketing concept in terms of dealing with
Assuming that you are the owner/ in-charge of the marketing plan of Jollibee Foods Corporation, explain thoroughly its marketing concept in terms of dealing with competitors?
-What companies are its competitors as of the moment?
-Which products do they offer similarly to Jollibee?
-How is Jollibee better than these companies?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
