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Assuming you are in charge of distribution at a big company with an extended product portfolio in a large city like Dallas, and you are

Assuming you are in charge of distribution at a big company with an extended product portfolio in a large city like Dallas, and you are responsible for launching a brand extension, how would you set a distribution system? If you were to launch a product that is new to the world and new for your company, what distribution system would you choose? How would you design such distribution system?

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