1. Assuming you are the CEO of Mie Sedap (instant noodle related products) which is planning to enter Thailand. You don't have budget limitation but there are many competitors already exist in the market. Which type of entry mode you are going to choose? Justify yourargument.
2. If you build horizontal alliances, what are the problem you might be encountered? Explain the key success factor of strategicalliances.
3. Explainthedifferencesbetweenmulti-domesticandtransnationalstrategy(bothfrom strategy and organizational structureperspective).