Assurance Empathy - 1 Question 17 (1 point) In designing an effective service guarantee, which of the following is NOT said to create an effective service guarantee? O A guarantee that is easy to invoke. A guarantee that is conditional. O A guarantee that is easy to collect on A guarantee that is meaningful. O A guarantee that is easy to understand and communicate. 12. 15 18 A Question 18 (1 point) The basic E-S-QUAL scale is used for measuring core e-service quality. Which of the following is NOT one of the four dimensions used in this scale? Efficiency Reliability Fulfilment System availability Privacy Question 19 lint Sausiaction Consumers post purchase evaluation of the overall service experience of o RE