ASTI TH1905 and local coffee shops to makers of coffee machines. The event includes a single-origin local coffee bar, allied products and services, coffee tasting, and mini-workshops. Market Characteristics Majority of the Filipinos in all socio-economic classes are regular coffee drinkers or coffee lovers. According to the research "Philippine Coffee Industry Roadmap", conducted by the Department of Agriculture and Department of Trade and Industry, the demand for coffee have increased over the years from 2017 and still growing in this year. One industry player place total demand at 65,000 tons growing by an annual average of three percent (3%%) over the medium term. Others estimate that demand for Robuste is at a high of 100,000 tons with another 12,000 tons for Arabica, Liberica, and Excelsa. The industry group"s estimated annual growth rate is 10% to 13%%. According to PSA figures, the per capita consumption of GCBs for more than 20 years has been 0.3 - 0.5 kg per year. Potential alliances/Sponsors The Coffee Bean & Tea Leaf Figaro Coffee Systems Inc. Caffeine Brothers Basilio: Coffee to Share Opportunities The opportunity of this event is to develop and improve the products of Paraiso do Cafe by gathering the evaluation forms that the participants will answer once they have tasted the products. Our team will utilize the suggestions and relevant information in the evaluation form for the continuous improvement of our products to be able to satisfy the demand of the consumers. V. Competition Analysis Our event is coffee cupping, the idea of cupping is a platform for evaluating the different features of a single coffee bean. Cupping helps us imagine coffees against each other and give everyone a deeper understanding of coffee. For the alternative activities in our event, we have the wine tasting that also similar to our coffee cupping event. Wine tasting is successful wine isn't necessarily what you're familiar with or like There are other characteristics of a good wine that you can only automatically discover by joining for a wine tasting case. You are going to learn harmony, structure, among other things. During a Wine Tasting and coffee cupping, your palate will be able to experience a variety of flavors and aromas. The essential thing to understand is that everyone can be a good taster as long as they have an unimpaired sense of smell and taste and are ready to concentrate. VI. Implementation This section provides information on the availability of resources (i.e., possible location's capacity and availability, human resources, technical requirements, tentative schedule, time constraints, etc.)