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Astro Digital, a start-up manufacturer of electronics, is launching a new advertising campaign using both print and TV advertising for their new smart pen. The
Astro Digital, a start-up manufacturer of electronics, is launching a new advertising campaign using both print and TV advertising for their new smart pen. The local market has a population of 23 million adults. The company purchased a one-page newspaper ad in the Atlantic Daily News generating 1.3 million impressions and costing $98,900. The also purchased a 30-second TV spot for $247,400 with an adult rating of 14.7% (or 14.7 points). Given this information, what is the reach of a TV ad?
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Business Law The Ethical Global and E-Commerce Environment
Authors: Arlen Langvardt, A. James Barnes, Jamie Darin Prenkert, Martin A. McCrory
17th edition
1259917118, 978-1259917110
