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XiaKe Digital, a Chinese manufacturer of electronics, is launching a new advertising campaign spanning both print and TV advertising for their new Music Pod. The

XiaKe Digital, a Chinese manufacturer of electronics, is launching a new advertising campaign spanning both print and TV advertising for their new Music Pod. The local market has a population of 24 million adults. The company purchased a one-page newspaper ad in the Daily News generating 1.8 million impressions and costing $79,800. They also purchased a 30-second TV spot for $204,600 with an adult rating of 13.5 points.


If 20% of the TV viewers also read the Daily News, what is XiaKe's net reach in millions for a single insertion in each medium?

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