a)Suppose a Korean company possesses two important ownership advantages: Efficient bio-cosmetics manufacturing techniques and a reputation for producing high quality cosmetics. What would be the possible business strategies for the company to enter the EU market?

b)Suppose that this cosmetics-producing company is Korean Beauty, a brand which is already well-known in many countries. If a company would like to maintain the brand familiarity, would be the possible business strategies for the company to enter the market of Brazil?