At a recent Executive Committee meeting, Mr. Smith questioned the National Sales Manager, Martin Moorman, about this issue. Specifically, he asked Mr. Moorman whether using agents (manufacturers' representatives) instead of a company sales force would be a viable cost cutting strategy. He also asked Mr. Moorman to prepare a report and make a presentation on the subject at the next Executive Committee meeting. Even though the sales growth from new markets for the coming year is speculative, he told Moorman to use 2016 sales volume (US $100 million) with 10 percent growth and added sales of US $3 million in the new Wireless Telecom market as the basis for calculations. He also asked for a comparison with the current sales volume of US $100 million to assess the effects of growth. Mr. Moorman immediately began gathering information to write his report