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At a recent trade show, a French company unveiled its radical new prodact for the sports equipenent industry - a graphite hockey stick! The company,

At a recent trade show, a French company unveiled its radical new prodact for the sports
equipenent industry - a graphite hockey stick! The company, known as "N lawee, N Cowpone"
(rough translation of "He Shooss, He Scores") has enthusiastic plans for the stick. As owners
of a medium-sized refial sporting goods store, you (the student participants) are keenly ware
of the various costs involved in ondering and holding imentory. Taking inte account the
respective coots, you are to develop an appropriate ondering policy for this brand-new item.
Since this is a new penduct, you have no historical dati on which to hase your forecast of
dennand. However, you are aware that hockey sticks are seasonal items. Hased on sales of
other winter sports equipment, you ohserve that sales follow three 4-month "seasons". These
seasons are:
strong peak: September - December (inclusive)
weak peak: January - Apnil (inclasive)
slow: May - Angest (inclusive)
Your best bet as to demand during these periods is that it will follow a "unifonm" distribution,
with the following parameters:
strong peak: 40,70
weak peak: 20,45
slow: 5,25
Consequently, the graphite hockey sticks demand during the month of September could fall
anywhere between 40 and 70(any demand can occur with equal probability in that interval).
It will never be lower than 40, nor higher than 70. If it were the month of June, demand could
be anywhere between 5 and 25(never lower than 5, never higher than 25).
"N Lauce, A Coupse" will allow you to parchase hockey sticks for $20. Market research
results given at the recent trade show indicated that potential customers woeld pay up to $30
for the item. Thus, you plan to use $30 as your selling price. Note that the amount you sell in
a given month is always the lowest of either monthly demand, or beginning imentory -
quantity ondered. Placing an order costs you $60(note that the manufacturer allows at most
one replenishment per month). Any unsatisfied dennand (a stockout) costs you $7 per unit
short in addition to the foregnne profit on this lost sale. Backonders are not allowed (since
custoomers will most likely purchase the hockey stick: from a competion if you don't have
enough on-hand). Inventory remaining at the end of a month costs you $1 per unit.
Your task is to plan replenishments (when to onder, how much to onder) on a month-by-month
hasis for the next 12 months. Assume that the first moent in the planning horizon is July, and
that there is no iiventory on-hand. Afler you make your replemishment decision, the instructor
will announce the demand for that month. Then, you may make the decision for next month.
L.se the artached table io indicate your monthly replenishments, and to tabulate the results of
your respective strategy. If a stockout occurs, write "0" for the ending inventory, and put a "0"
for the beginning inventory of the suhsequent month.
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