AT ACCRA INSTITUTE OF TECHNOLOGY The University of the Future MKT201 - PRINCIPLES OF MARKETING FEBRUARY 2021 ASSIGNMENT TWO 1. Distinguish between primary research and secondary research 2. Evaluate the difference between quantitative and qualitative research? 3. List FIVE characteristics of an effective brand. 4. Describe briefly the market positioning concept 5. Consumers taste and preferences does vary and this influences their purchasing decisions. Analyze any five (5) of these factors that influences purchasing decision and its implication on marketers. 6. Discus the characteristics that differentiate product from services (TOTAL MARKS: 30 MARKS] SUBMISSION DATE: SUNDAY 15 MARCH, 2021