At Aplia, Post$-$It $8$ notes are used to create "idea boards" or "wallstorms," which reflect the Slogan value Aplia places on brainstorming and creativity.

At your local auto repair shop, people talk about Owen, the legendary auto mechanic who stripped an entire car to find an electrical problem.

In your company, people talk about making deliveries, even on days when the weather was so bad that the post office didn't deliver mail, as a way of emphasizing the value of customer service.