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At least two roles for each marketing activity This must include: At least one responsibility for each role identified At least one function for responsibility
At least two roles for each marketing activity This must include: At least one responsibility for each role identified At least one function for responsibility identified o At least two procedures to access these resources o At least two action items for each marketing activity o Timeframe for each action item o At least three expected outcomes for each action item This must include: Costs incurred Timeframes to be met At least one other expected outcome o At least two success indicators or key performance indicators
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