At M3 Marketing a new marketing campaign development project for a client begins with two activities ideation and budgeting/contracting. Ideation, or coming up with ideas for the campaign, occurs in parallel with (i.e., at the same time as,) the budgeting/contracting work which determines the costs and terms of the relationship. These activities take four and three weeks, respectively.

Once ideation is complete, advertising content drafting begins and lasts two weeks. When the budget is set and the ad drafting is complete, the activity to determine the advertising channels can begin. Determining the ad channels takes three weeks.

When ad drafting is complete and the advertising channels are determined, two activities can start. First, final campaign collateral can be developed over the next six weeks. The second activity is rollout planning, which requires four weeks.

After collateral development and rollout planning are finished, the advertising campaign rollout is executed over the next three weeks. After the campaign rollout, the new ad campaign is complete and can be handed over to advertising operations group.

Activities in the campaign process have the following costs:

Suppose five weeks have passed since the start of the project. The Ideation and Budgeting/Contracting activities are complete with expenditures of $2500 and $1200, respectively. No other activities have started.

At this point in the project, what is the cost variation for the Ad Drafting activity by itself?

\begin{tabular}{|l|c|} \hline Activity & Activity Cost \\ \hline Ideation & $2,000 \\ \hline Budget/Contract & $1,500 \\ \hline Ad Drafting & $3,000 \\ \hline Channel Determination & $1,000 \\ \hline Collateral Develop & $3,000 \\ \hline Rollout Planning & $1,500 \\ \hline Campaign Rollout & $1,200 \\ \hline \end{tabular}