At one of its regular monthly meetings, the board of Juice Ltd was discussing its pricing and output policies. Juice Ltd is a multi-product firm, operating in several distinct but related competitive markets. It aims to maximise profits. You are required to comment critically on any FOUR of the following six statements, which were included in the taped record of the meeting. 1) Profit is maximised by charging the highest possible price. 2) The product managers pricing policy should be to set a price, which will maximise demand, by ensuring that contribution per unit is maximised. 3) Allocation of overheads and joint costs enables management to compare performance between products, projects, or divisions. 4) Allocation of overheads and joint costs is a way of accountants grabbing power and influence from marketing and production people. 5) Our management accounts must be consistent with our published external accounts, so we must follow SSAP 9 on overhead allocation. 6) Expenditure on Research and Development would be a past or sunk cost, and no matter what decision about output or price was eventually made it would have no bearing on the recovery of that expenditure.