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At the BMW website, BMW.com, you can design your own BMW with the exact features you desire. If you choose to use this method to
- At the BMW website, BMW.com, you can design your own BMW with the exact features you desire. If you choose to use this method to purchase a car, what type of utility(ies) has(have) been created? Define the utility? Then explain the things this utility allows you to do at BMW? Give examples?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
