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At the end of 2019, Ativo Company implemented a low cost strategy to improve its competitive position. Its objective was to become the low cost

At the end of 2019, Ativo Company implemented a low cost strategy to improve its competitive position. Its objective was to become the low cost producer in its industry. A Balanced Scorecard was developed to guide the company toward this objective. To lower costs, Ativo Company undertook a number of improvement activities such as JIT, total quality management and activity-based management.

Now, after two years of implementation, the president of Ativo wants some assessment of the achievements. To help provide this assessment, the following information on one of their products has been gathered:

2019

2021

Theoretical annual capacity*

124,800

124,800

Actual production**

104,000

117,000

Market size (in units sold)

650,000

650,000

Production hours available (20 workers)

52,000

52,000

Very satisfied customers

41,600

70,200

Actual cost per unit

RM 162.50

RM 130.00

Days of inventory

7.8

3.9

Number of defective units

6,500

2,600

Total worker suggestions

52

156

Hours of training (per worker)

130

520

Selling price per unit

RM 195.00

RM 195.00

Number of new customers

2,600

13,000

* Amount that could be produced given the available production hours and everything produced is sold.

** Amount that was produced given the available production hours.

  1. Compute the following measures for 2019 and 2021:
    1. Actual cycle time.
    2. Percentage of total revenue from new customers (assume one unit per customer).
    3. Percentage of very satisfied customers (assume each customer purchases one unit).
    4. Market share.
    5. Percentage change in actual product cost (for 2021 only).
    6. Percentage of defective units.
    7. Total hours of training.
    8. Total sales revenue.

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