Question
At the Happy Ever After Bar, the new manager Patrick has been told they use the following methods to calculate their selling prices. Drink Method
At the Happy Ever After Bar, the new manager Patrick has been told they use the following methods to calculate their selling prices.
| Drink | Method of calculating price | Selling Price | |
| Carlsberg Beer | Contribution Margin | MOP35.00 | MOP40.00 |
| Heineken | Pricing Factor | 8 | MOP48.00 |
| Tsing Tao | Beverage Cost % | 12% | MOP50.00 |
| Macau Beer | Pricing Factor | 7 | MOP35.00 |
| Stella Artois | Beverage Cost % | 20% | MOP65.00 |
| Asahi | Contribution Margin | MOP30.00 | MOP35.00 |
They now want to standardize all the prices with a beverage cost of 11% except for Stella Artois and Heineken for which they want a beverage cost of 15%. Please help Patrick calculate the new selling prices for all the drinks.
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Venture Capital Valuation
Authors: Lorenzo Carver
1st Edition
0470908289, 978-0470908280
