At the start of this story let's say your firm had a price elasticity of .10 - very very inelastic. What will this new competition from Amazon do to your demand curve and price elasticity under this scenario as you are forced to lower prices? Assume that you can still sell bottles at $10 and make some profit and you will continue to sell 1 million bottles per month. Multiple Choice The demand curve will become more inelastic & the price elasticity number will be lower (e.g. .03 or .05). The demand curve will become more elastic & the price elasticity number will be higher (e.g. .75 or 1.25). The demand curve will shift to the right and the price elasticity number will not change. The demand curve will shift to the left and the price elasticity number will not change