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At the time when Pocahontas decided to purchase a GPS system for her car, the product had just become accessible to the mass market. She

At the time when Pocahontas decided to purchase a GPS system for her car, the product had just become accessible to the mass market. She did not purchase the GPS until after she was convinced that the benefits it would offer her would far exceed its price. Also, she waited for her friends to try the product and prominent magazines and websites such as Consumer Reports to endorse it. Which of the following customer segments does Pocahontas best represent?
Question 3 options:
D) technology enthusiasts
B) early adopters
C) laggards
A) early majority

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