Answered step by step
Verified Expert Solution
Question
1 Approved Answer
At the time when Pocahontas decided to purchase a GPS system for her car, the product had just become accessible to the mass market. She
At the time when Pocahontas decided to purchase a GPS system for her car, the product had just become accessible to the mass market. She did not purchase the GPS until after she was convinced that the benefits it would offer her would far exceed its price. Also, she waited for her friends to try the product and prominent magazines and websites such as Consumer Reports to endorse it Which of the following customer segments does Pocahontas best represent?
Question options:
D technology enthusiasts
B early adopters
C laggards
A early majority
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started