"At this moment of recovery and rebuilding, Apple is doubling down on our commitment to US innovation and manufacturing with a generational investment reaching communities across all 50 states," said Tim Cook, Apple's CEO. "We're creating jobs in cutting-edge fields from 5G to silicon engineering to artificial intelligence investing in the next generation of innovative new businesses, and in all our work, building toward a greener and more equitable future." Examine the article and extract above. Apply the total quality management process to Apple in order to bolster operational excellence