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At what stage of the PLC is Tiger Balm in Singapore? What strategies would you recommend for the company based on the PLC stage you

At what stage of the PLC is Tiger Balm in Singapore? What strategies would you recommend for the company based on the PLC stage you have identified? Provide a rationale for your answer. this is the link to the case study: http://www.aabworld.org/board/down.php?board=article&id=82&cnt=1

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