At which stage of the new-product development process are cost estimates and sales forecasts developed?

	a.	Commercialization stage
	b.	Product analysis stage
	c.	Idea generation stage
	d.	Testing stage
	e.	Product screening stage

The BudLight commercial featuring comedian Carlos Menca shown in class was developed taking into consideration which of the following macroenvironmetal factors?

	a.	Economic factors
	b.	Environmental factors
	c.	Politcal/legal factors
	d.	Technological factors
	e.	Sociocultural factors