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Athens Development Corporation is considering a new product that will be sensitive to both economic conditions and competitor response. The product manager has decided to
Athens Development Corporation is considering a new product that will be sensitive to both economic conditions and competitor response. The product manager has decided to focus on three economic conditions: weak economy, normal economy, and strong economy. Competitors either will or will not respond with a competitive product, and competitor response is unlikely unless economic conditions turn out to be strong. Annual cash flows for each of these conditions appear below. The product has a five-year life and will require an initial cash outlay of $432,000. The cost of capital is 7.5 percent. Should Athens invest in this product? Explain.
Competitor Weak Normal Strong Response Economy Economy Economy Yes $36,500 $62,000 $93,000 No $48,500 91,000 124,000
Please complete the table of net present values below:
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