Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Atomtronics is going to introduce a combination phone/tablet product. Design and testing will take 8 months. Atomtronics expects to sell 32,000 units during the first
Atomtronics is going to introduce a combination phone/tablet product. Design and testing will take 8 months. Atomtronics expects to sell 32,000 units during the first 6 months of sales. Sales over the next 12 months are expected to be less robust at 30,000 . And, sales in the final 6 months of the expected life cycle are expected to be 13,000 . Atomtronics is budgeting for this product as follows: (Click the icon to view the cost information.) Read the requirements. Requirement 1. If Atomtronics prices the phone/tablets at $425 each, how much operating income will the company make over the product's life cycle? What is the operating income per unit? Begin by preparing the life cycle income statement in order to determine how much operating income the company will make over the product's life cycle. Requirements = Data table 1. If Atomtronics prices the phone/tablets at $425 each, how much operating income will the company make over the product's life cycle? What is the operating income per unit? 2. Excluding the initial product design costs, what is the operating income in each of the three sales phases of the product's life cycle, assuming the price stays at $425? 3. How would you explain the change in budgeted operating income over the product's life cycle? What other factors does the company need to consider before developing the new combination phone/tablet product? 4. Atomtronics is concerned about the number of units it expects to sell in the first sales phase. The company is considering pricing the phone/tablet at $365 for the first 6 months and then increasing the price to $425 thereafter. With this pricing strategy, Atomtronics expects to sell 35,000 units instead of the originally forecast 32,000 units in the first sales phase, and the same number of units for the remaining life cycle. Assuming the same cost structure as given in the problem, which pricing strategy would you recommend? Explain
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started