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Attention: Use your own words to answer each question. In case of using internet, do not forget to mention the source as footnote. Instructions: choose
Attention:Use your own words to answer each question. In case of using internet, do not forget to mention the source as footnote.
Instructions: choose an advertising and answer the questions below.
link for the add :- https://www.youtube.com/watch?v=oRzKguNWv5w
- Which type of Advertising Industry produced this ad? Show the source of it to validate your answer.
- According to this ad, please describe what could be the job of the:
- Account Manager:
- Creative Department
- Copywriter:
- Art Director:
- Media Department
- Media planning:
- Media buying:
- Media research:
- How could be constituted the account group or team? Please name the positions and briefly explain their role.
- How could be settled the agency compensation of this ad? Classify and justify your answer.
- What is the main concern in the Client-Agency relationship? Justify what could be the case of the chosen ad.
What is the source of your research? Please inform the link, website name and when did you found this information (day,
reference : https://www.youtube.com/watch?v=oRzKguNWv5w
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