Question
Attribute Importance Rating* A Flame The Whale Nut Flavor 4 4 3 Nutrition 3 2 3 Value for money 4 4 4 According to these
| Attribute | Importance Rating* | A Flame | The Whale Nut |
| Flavor | 4 | 4 | 3 |
| Nutrition | 3 | 2 | 3 |
| Value for money | 4 | 4 | 4 |
According to these survey results, which offering performs better overall? What marketing advice would you have for the marketer of the offering which is not the best performer? (use the multiattribute model to interpret) Write fully developed paragraphs.
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
12th edition
134741064, 9780273766834, 027376683X, 9780273766940, 273766945, 9780273766841, 273766848, 978-0134741062
