Question
Attributes only scratch the surface. Consequences provide key marketing insights. Values are the real reason people buy. Discuss the statement above and provide a in-depth
Attributes only scratch the surface. Consequences provide key marketing insights. Values are the real reason people buy.
Discuss the statement above and provide a in-depth example.
HINT: related to laddering and how laddering is used to leverage and understand a brands equity
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
