Question
Atwood Company has an opportunity to produce and sell a revolutionary new smoke detector for homes. To determine whether this would be a profitable venture,
Atwood Company has an opportunity to produce and sell a revolutionary new smoke detector for homes. To determine whether this would be a profitable venture, the company has gathered the following data on probable costs and market potential:
a. | New equipment would have to be acquired to produce the smoke detector. The equipment would cost $340,000 and be usable for 12 years. After 12 years, it would have a salvage value equal to 10% of the original cost. |
b. | Production and sales of the smoke detector would require a working capital investment of $64,000 to finance accounts receivable, inventories, and day-to-day cash needs. This working capital would be released for use elsewhere after 12 years. |
c. | An extensive marketing study projects sales in units over the next 12 years as follows: |
Year | Sales in Units |
1 | 13,000 |
2 | 16,000 |
3 | 19,000 |
4-12 | 22,000 |
d. | The smoke detectors would sell for $40 each; variable costs for production, administration, and sales would be $25 per unit. |
e. | To gain entry into the market, the company would have to advertise heavily in the early years of sales. The advertising program follows: |
Year | Amount of Yearly Advertising |
1-2 | $93,000 |
3 | $73,000 |
4-12 | $63,000 |
f. | Other fixed costs for salaries, insurance, maintenance, and straight-line depreciation on equipment would total $235,500 per year. (Depreciation is based on cost less salvage value.) |
g. | The company |
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