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AUB OSB American University of Being ULIMAN S. OLAYAN SCHOOL OF BUSINESS EMBA 520 C - Digital Marketing Dr. Wissam Sammouri Exercise 1: WEETABIX -Debatability

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AUB OSB American University of Being ULIMAN S. OLAYAN SCHOOL OF BUSINESS EMBA 520 C - Digital Marketing Dr. Wissam Sammouri Exercise 1: WEETABIX -Debatability as a growth hacking technique Weetabix is a cereal snack made from whole-grain wheat, produced by Weetabix Ltd. in the UK. 450 9 High in fibre Weetabix 1) Lookup "Weetabix" on Google Trends in the UK the past 2 years. What do you notice? 2) Investigate this peak (hint: cross your data with Google News)

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