Audience analysis is the first of three steps in the AIMplanning process. In this step, you consider the needs, priorities,and values of your audience. See how this audience-centeredapproach is used by a company when planning business messages inthe Planning Business Messages: Orange Photographyvideo.

In this assignment, you will use the AIM planning process todevelop a business memo to your own organization to justify theadoption of one of the following programs:

A copay exercise facility

A daycare facility for employee’s children

Free employee parking

A company-wide picnic

Job sharing opportunities

Employee volunteer activities during work hours.

Working at home once a week

Develop a one-page business memo that demonstrates clear,insightful critical thinking in the application of the AIM methodof communication.