Audience: BoD

Purpose: Bottle return policy

Intro: what is happening can be describe here

Environmental concerns may hit the business sustainability:

1. Recent negative publicity on plastic bottles usage:New paper images, govt's concern.
2. Repercussion of negative publicity:possible regulatory implications can be discussed on this.
3. How it may affect numbers?Loss in revenues etc can be discussed here

What are the alternate solutions and cost analysis?

1. Alternate solutions:Glass bottles, bottle return policy and other solutions can be discussed here.
2. Costing and feasibility of alternate solutions: based on raw material availability, volatility in costs
3. Margin analysis:(for each solutions margins can be calculated and highest margin solution can be selected)

Why bottle return policy is the best solution:

1. First-mover advantage:gain in market share, credibility and better brand image can be discussed here.
2. Environmental safety:how it will affect the landfills, lower pollution etc
3. Impact on business:overall impact can be discussed here with extra costs and additional market share gain due to better brand image and first-mover advantage.

Conclusion: A broader conclusion can be provided using the above points e.g. possible repercussions, revenue loss, extra cost, brand image etc.