Audience Measurement and Targeting 1. Recent research shows that the average CPM of display ads is $2.3. The average click-through rate is .5 %. What is the average cost per click, if the advertiser buys by impressions? . The CPM of an average email ad is $6. The average click-through rate is 2.4%. What is the average cost per click, if the advertiser buys by impressions? . What is the average cost per click of a F ac-ebook ad, if its average CPM is $13 and its average click- through rate is 1%? . Which of the three ads above is the most cost efcient? Which of the three ads above is most effective in terms of clicks-through? Explain your thought process. . The average price of a 30-sec-ond Super Bowl ad was about $5.5 million with a rating of 43 and an audience of 98 million viewers. What is the cost per household reached given an estimate of 122 million US households? What is the cost per thousand views (CPM)? . Which of the four ads above is the most cost efcient? Which of the four ads above is the most effective in terms of clicks-through? Explain your thought process