Audience Personas help paint an accurate, research-based picture of your target audience. Create attitudinal personas representative of the target audience for the Husqvarna robotic lawn mower (learn more(Links to an external site.)

). Using the segmentation strategies outlined in your textbook, come up with an "ideal customer" for this product, and create a persona profile . Include demographic data, but also dig deeper. Name your persona, give him or her a job, hobbies, media consumption habits, etc.

Then, create a positioning statement for the product that would appeal to your target persona.

You should include references to support why you believe this persona is a good target market for the Husqvarna robotic mower. For instance, if you believe that older people who want to stay in their own home are a good target market, what evidence can you provide to support your assertion? What else about them needs to be true for them to be a good market?

Analyze your decision-making process for the persona you created. Why is he/she a good target audience for the product? How has focusing on this persona helped you better understand how to target your offering? What are some pitfalls you see of using personas, and how can you avoid them? Tie in marketing concepts from your readings and resources throughout the week.