Audimax company is an electronics company specializing in the manufacture of home audio equipment . Historically, the company has used solely financial performance measures to

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Audimax company is an electronics company specializing in the manufacture of home audio equipment . Historically, the company has used solely financial performance measures to asses the performance of the company as a whole. The company's managing director has recently heard of the 'balanced scorecard approach' and it is keen to learn more.Describe the balance scorecard approach to performance measuremen

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The Balanced Scorecard BSC is a strategic management tool that incorporates a broader perspective on organizational performance beyond traditional financial measures It was developed by Robert S Kapla... View full answer

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