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[Audit] A marketing audit most often consists of: O Identifying key metrics to evaluate the success of your marketing plan O Analyzing the boost in
[Audit] A marketing audit most often consists of: O Identifying key metrics to evaluate the success of your marketing plan O Analyzing the boost in your sales after running a marketing campaign Planni...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
